What are tasks?
Tasks are outcome-oriented instructions that shape what a twin delivers as a result.
They can include, for example:
Creating structured outputs (e.g. Strategy Structuring, Decision Brief)
Comparing options (e.g. comparison matrix)
Evaluating content (e.g. ad review from a user perspective)
Validating information (e.g. coherence checks)
Tasks are defined individually for each organization or team and reflect your specific workflows and deliverables.
How tasks work
When applied in an interview:
Tasks influence what the twin produces and focuses on
They are added as part of the system context
They act as strong instructions for the expected output
Tasks help direct attention — not only toward what should be included, but also what can be ignored.
If multiple tasks are selected, they are considered together and shape the final response accordingly.
Tasks are generally followed strongly, but can be reprioritized by your latest input during the conversation.
Example: A twin is asked to evaluate a new campaign the tasks “Compare variants” + “Evaluate from a user perspective” → the response may include a structured comparison and a clear recommendation based on user impact.
When to use tasks
Use tasks when you want to:
Generate specific output formats
Drive toward actionable results
Standardize deliverables
Focus responses on a clear objective
Where to find tasks
You can explore all available tasks in the Task Gallery.
Click the Task icon in the main navigation
Browse available tasks in the gallery
Tasks are organized into collections (e.g. Result Consolidation), making it easy to explore related items.
You can also use search to quickly find specific tasks.
Start an interview from the gallery
You can directly use tasks while exploring the gallery:
Select one or more tasks by clicking on them
Click Start Interview in the top right
Continue configuring your interview in the setup dialog
Combining tasks
You can apply multiple tasks at the same time.
They are considered together and guide the response toward a combined outcome.