What it influences | Purpose | Example | |
Perspective | Defines from which point of view a twin responds | Married couple + First child | |
Thinking | Defines how a twin analyzes and approaches a problem | JTBD, SWOT, Kano Model | |
Output | Defines what the twin should produce | Comparison matrix, decision brief |
You can combine all three to create highly specific and structured responses.
Twin: B2C customer persona
Facet: First-time parent
Method: JTBD
Task: Create decision brief
→ The twin:
answers as a first-time parent (facet)
analyzes the situation using JTBD thinking (method)
delivers a structured decision brief (task)
A simple way to think about it:
Facets → shape the perspective
Methods → shape the thinking
Tasks → shape the result
Add context or situational nuance
Simulate specific customer conditions
Adjust tone, mindset, or perspective
Apply structured frameworks
Encourage analytical or strategic thinking
Guide how problems are evaluated
Generate specific outputs
Drive toward actionable results
Standardize how results are delivered
The most powerful setups combine all three elements:
Facets make responses more realistic
Methods make them more structured
Tasks make them more actionable
You don’t need to use all of them every time — but combining them can significantly improve the quality and usefulness of responses.
Twins
Twins (often called Digital Twins) are the core of the interactivity in DXI. They represent either expert knowledge or customer perspectives and are the primary participants in every interview.
Facets
Facets allow you to modify how a digital twin responds by adding a specific perspective, context, or lens. They are a flexible way to adapt a twin’s behavior without changing the twin itself.
Methods
Methods guide how a digital twin analyzes, interprets, and responds to your questions. They provide structured ways of thinking — from established frameworks to lightweight heuristics — that help generate more insightful and structured answers.
Tasks
asks define what a digital twin should produce and focus on in its response. They guide the output toward specific goals — from structured summaries to evaluations or comparisons.
