Twins are AI-powered entities designed to simulate real-world roles, expertise, or target groups.
They are:
Centrally managed per organization or team
Tailor-made for specific use cases
Designed to provide consistent, domain-specific responses
Every interview requires at least one twin.
DXI differentiates between two main types of twins:
Expert twins simulate internal expertise and provide professional guidance.
They are typically used to:
Answer domain-specific questions
Apply internal knowledge and guidelines
Support decision-making and evaluation
Examples:
Brand Advisor → checks whether assets align with brand guidelines
Product Expert / Product Manager → knows the full product portfolio
Technical expert → provides detailed product or system knowledge
Expert twins often have access to structured knowledge such as product databases, documentation, or internal frameworks.
Customer twins represent target groups and simulate how customers think, feel, and respond.
They are typically used to:
Test ideas and concepts
Evaluate marketing assets
Gather feedback early in the process
Explore customer reactions and expectations
Customer twins help teams involve their audience early — without needing real user research at every step.
When used in an interview:
Twins generate responses based on their defined role and knowledge
Multiple twins can be used in parallel to explore different perspectives
Twins are the foundation — everything else (facets, methods, tasks) modifies how they behave.
You can explore all available twins in the Twin Gallery.
Click the Twin icon in the main navigation
Browse available twins in the gallery
Twins are organized into collections, making it easy to explore by role, department, or use case.
You can also use search to quickly find specific twins.
You can directly start an interview from the Twin Gallery:
Select one or more twins by clicking on them
Click Start Interview in the top right
Continue configuring your interview in the setup dialog
